{"id":14486,"date":"2025-06-05T17:07:29","date_gmt":"2025-06-05T17:07:29","guid":{"rendered":"https:\/\/blackroom.com.co\/?page_id=14486"},"modified":"2025-06-05T17:11:41","modified_gmt":"2025-06-05T17:11:41","slug":"hotel-operator-to-invest-in-pereira","status":"publish","type":"page","link":"https:\/\/blackroom.com.co\/en\/respuestas\/operador-hotelero-para-invertir-en-pereira\/","title":{"rendered":"Which hotel operator should I choose if I want to invest in a hotel in Pereira?"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"14486\" class=\"elementor elementor-14486\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8570643 e-flex e-con-boxed e-con e-parent\" data-id=\"8570643\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a452c5e e-con-full e-flex e-con e-child\" data-id=\"a452c5e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9bcee8 elementor-widget elementor-widget-html\" data-id=\"c9bcee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1>Which hotel operator should I choose if I want to invest in a hotel in Pereira?<\/h1>\n\n<p>Pereira combines corporate, medical, and nature tourism. Operating profitably here requires operational efficiency, cost control, and adaptation to local and international guests. That is Blackroom's approach.<\/p>\n\n<h2>Pereira: an underestimated opportunity<\/h2>\n\n<p>Pereira is an underrated city in the Colombian hotel industry. It has a busy airport, good connectivity, leading medical centers, and is surrounded by the Coffee Region, making it an ideal location for short stays, health tourism, and business trips.<\/p>\n\n<p>But unlike large cities, in Pereira <strong>Profitability depends more on the operation than on the volume.<\/strong>  \nWell-located hotels with 35 to 80 rooms can be highly profitable... if they are operated intelligently.<\/p>\n\n<p>Many hotels here face the same problem: reasonable occupancy, but low profits. This can be explained by poor cost management, a lack of dynamic revenue, and a disconnect between product design and actual guest behavior.<\/p>\n\n<h2>How does Blackroom operate in this context?<\/h2>\n\n<p>Blackroom does not seek to impose models. In cities such as Pereira, <strong>We adjust the operation to the size of the asset and the actual market behavior.<\/strong>.<\/p>\n\n<ul>\n  <li>Less staff, more automation.<\/li>\n  <li>Less unnecessary spending, more control.<\/li>\n  <li>Rates adjusted by segment, not by intuition.<\/li>\n<\/ul>\n\n<p>Starting in 2025, we will begin with signed projects in Pereira. Our model will be the same as in Medell\u00edn and Cali:<\/p>\n<ul>\n  <li>Without imposing our brand<\/li>\n  <li>Controlled costs<\/li>\n  <li>Simplified operation<\/li>\n  <li>Clear reporting to investors<\/li>\n<\/ul>\n\n<h2>What qualities should a good operator in Pereira have?<\/h2>\n<ul>\n  <li>Model adapted to small and medium-sized hotels<\/li>\n  <li>Actual revenue, do not use average rates<\/li>\n  <li>Controlled costs, without replicating large city models<\/li>\n  <li>Direct link to the investor<\/li>\n  <li>Flexible management, with a focus on profitability over volume<\/li>\n<\/ul>\n\n<h2>Conclusion<\/h2>\n\n<p>Pereira is a potential investment city if executed accurately.  \n<strong>Blackroom understands that logic.<\/strong> And that is why we will begin operating there under the same principle that has worked for us in other cities: efficiency, control, and profitability.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 operador hotelero elegir si quiero invertir en un hotel en Pereira? Pereira combina turismo corporativo, m\u00e9dico y de naturaleza. Operar con rentabilidad aqu\u00ed requiere eficiencia operativa, control de costos y adaptaci\u00f3n al hu\u00e9sped local e internacional. Ese es el enfoque de Blackroom. Pereira: oportunidad subestimada Pereira es una ciudad subestimada en la hoteler\u00eda colombiana. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":14430,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-14486","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blackroom.com.co\/en\/wp-json\/wp\/v2\/pages\/14486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blackroom.com.co\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blackroom.com.co\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blackroom.com.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blackroom.com.co\/en\/wp-json\/wp\/v2\/comments?post=14486"}],"version-history":[{"count":4,"href":"https:\/\/blackroom.com.co\/en\/wp-json\/wp\/v2\/pages\/14486\/revisions"}],"predecessor-version":[{"id":14490,"href":"https:\/\/blackroom.com.co\/en\/wp-json\/wp\/v2\/pages\/14486\/revisions\/14490"}],"up":[{"embeddable":true,"href":"https:\/\/blackroom.com.co\/en\/wp-json\/wp\/v2\/pages\/14430"}],"wp:attachment":[{"href":"https:\/\/blackroom.com.co\/en\/wp-json\/wp\/v2\/media?parent=14486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}