Tripadvisor, the world\u2019s largest travel platform, presents its Travelers\u2019 Choice Awards every year. The awards are based on the aggregate of reviews left by travelers over the previous twelve months, and only the top 101 hotels in the world are recognized. In other words, which is how it\u2019s best understood, only 1 out of every 10 hotels in the world receives this recognition; the other 9 are left out.<\/p>\n\n\n\n
This year, two of our projects made it onto the 10% list: Firenze Lofts and Urbit Social Lofts, both located in Laureles.<\/p>\n\n\n\n It\u2019s clear that many hotels around the world have achieved this, and that we\u2019re not the only ones in Medell\u00edn to do so; several others in the city have also succeeded, and we\u2019d like to extend our congratulations to them for their great work. I am not writing this article to pat ourselves on the back or anything like that. I am writing it because, beyond the fact that two of those hotels are ours, achieving that recognition under the market conditions I have been describing over the past 8 months strikes me as something truly remarkable.<\/p>\n\n\n\n Lately, I have devoted several of my articles to documenting the complex situation currently facing Medell\u00edn\u2019s hotel industry. An ever-growing oversupply, hundreds of new rooms competing for the same guests, and price pressure created by the constant opening of large hotels that is dragging the entire market down, and a low season that hit harder than usual this year, exacerbated by the country\u2019s political turmoil and a tarnished international reputation.<\/p>\n\n\n\n In a challenging situation like the one Medell\u00edn is currently facing, the common mistake many hotels make is cutting costs in the wrong places, compromising on standards to make ends meet, and lowering rates to compete solely on price. The thing is, the hotel industry is a long-term business, designed to last for decades\u2014both to weather tough times and to thrive in good times\u2014and\u2026 to ensure longevity, positioning is key. If I had to summarize what sets a hotel that achieves that 10% apart from one that falls short, I would boil it down to three things\u2026 Consistency, Processes, and Human Warmth.<\/p>\n\n\n\n Consistency: Simply put: delivering on your value proposition. What the guest saw in the photos and read in the description should be exactly what they find when they arrive at the hotel, and the experience should be just as good on the first night as it is on the last. Reputation is the result of maintaining the same standard every day, without exception, and when that\u2019s not possible, using the following two strategies.<\/p>\n\n\n\n Processes: Consistency is achieved through processes, not just good intentions. Each process is designed with a specific goal in mind: to ensure a smooth check-in, that the room is always spotless, that customer service responds quickly, and that the guest enjoys the city without the hotel creating a single obstacle along the way. When a problem arises, the process is designed to resolve it promptly and provide the guest with a solution\u2026 And when the process fails\u2014because nothing is perfect\u2014that\u2019s where the final step comes in.<\/p>\n\n\n\n Human Warmth: This is something no process can replicate. Human warmth begins long before the guest arrives; it starts with the people we hire. A great team\u2014both within the hotel and in the support provided from our offices\u2014is what turns an ordinary stay into one that is remembered and, sometimes, talked about. It\u2019s no coincidence that in our reviews, guests mention staff members by name.<\/p>\n\n\n\n Recognition like this is often associated with a brand or a name, but the truth is much simpler. Recognition of this kind belongs to the maintenance team, the reception staff, the service leaders, the revenue team, the sales team, the infrastructure team, the human resources team, and management. Every step that contributed to reaching that global 10% ranking is a testament to the work that all these people do with enthusiasm, responsibility, and coordination, day after day. And they did it in the year when it was the hardest to achieve.<\/p>\n\n\n\n We\u2019ve been working under pressure for quite some time now, and we\u2019ve learned a thing or two along the way: time eventually rewards those who persevere with determination and a constant smile. Two of our hotels have just made it onto the world\u2019s 10% list, at the most difficult time to achieve it\u2026 And I\u2019m not wrong in saying that all the others missed the cut by a hair\u2026 And that, more than the distinction itself, is the part I value most.<\/p>\n\n\n\n I would like to take this opportunity once again to congratulate all the hotels in Medell\u00edn and Colombia that have also earned this distinction; we know it hasn\u2019t been easy.<\/p>\n\n\n\n Alejandro Gonzalez<\/p>\n\n\n\n Co-founder of Blackroom<\/p>\n\n\n\n <\/p>","protected":false},"excerpt":{"rendered":" Para empezar este art\u00edculo te pido que pienses en la \u00faltima vez que te quedaste en un hotel y te fue bien… D\u00edgame la verdad, ha dejado alguna vez un \u201creview\u201d en alguna plataforma? Lo m\u00e1s probable es que no, yo casi nunca lo hago y mucho menos cuando todo sale bien. La verdad es […]<\/p>\n","protected":false},"author":1,"featured_media":15957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-15956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios"],"_links":{"self":[{"href":"https:\/\/blackroom.com.co\/en\/wp-json\/wp\/v2\/posts\/15956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blackroom.com.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blackroom.com.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blackroom.com.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blackroom.com.co\/en\/wp-json\/wp\/v2\/comments?post=15956"}],"version-history":[{"count":8,"href":"https:\/\/blackroom.com.co\/en\/wp-json\/wp\/v2\/posts\/15956\/revisions"}],"predecessor-version":[{"id":15972,"href":"https:\/\/blackroom.com.co\/en\/wp-json\/wp\/v2\/posts\/15956\/revisions\/15972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blackroom.com.co\/en\/wp-json\/wp\/v2\/media\/15957"}],"wp:attachment":[{"href":"https:\/\/blackroom.com.co\/en\/wp-json\/wp\/v2\/media?parent=15956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blackroom.com.co\/en\/wp-json\/wp\/v2\/categories?post=15956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blackroom.com.co\/en\/wp-json\/wp\/v2\/tags?post=15956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/blackroom.com.co\/wp-content\/uploads\/2026\/06\/TRIP-1.jpg\")
<\/figure>\n\n\n\nThis year is no ordinary year.<\/strong><\/h3>\n\n\n\n
An important part of building our reputation lies in earning distinctions of any kind\u2014awards and recognitions based on the hotel\u2019s quality. That is why, in a year marked by many cutbacks and, as we say in Colombia, \u201ctightening our belts,\u201d receiving global recognition specifically for the hotel\u2019s quality, in a year when quality is more expensive to uphold, is what makes this recognition more complex and, for us, more valuable.<\/p>\n\n\n\nHow to Make It to TripAdvisor's 10% World Ranking<\/strong><\/h3>\n\n\n\n
The award goes to the hotels, but the recognition is for our team.<\/strong><\/h3>\n\n\n\n