A new hotel operator working as a
WHITE LABEL
from 2023. yes, from March 2023!!!!
Today we have 10 hotel operations in Colombiawith 5 new openings in 2025 and other 17 contracts for new operations signed by 2027some of them international operations.
Blackroom is one of the hotel operating companies with the youngest and most revolutionary teams in the industry.We have found high efficiencies in our specialized asset operations as"selected service” generating high profitability for owners and investors of the hotels that adhere to our 2.0 hotel chain.
We work under a white label modelwhich, in a few words, is a "manufacturer", in which Blackroom can adapt its efficient operating model to virtually any type of brand, as long as it meets the necessary standards to achieve optimal efficiency. To this end it is ideal for us to accompany each project from its initial stageso we participate in the design of the operating model, standardize processes and optimize costs so that when we take on the day-to-day operation, we do so with a single objective in mind: to improve asset performance and generate the highest possible profitability.
We seek to be the most important and efficient hotel operator in Latin America.To achieve our goal, it is of vital importance to build long-term relationships with our guests in order to give the best results to investors.
OUR ADVANTAGE IS THAT
more than founders
We’re not dreamers. We’re machines of execution
ALEJO GONZáLEZ
CREATIVE DIRECTOR, REAL ESTATE DEVELOPER and innovative visionary.
Alejo has more than 15 years of experience in luxury brand creation, market research and creation of high demand niche concepts.
He is the nomad of the group: he has visited more than 35 countries and stayed in more than 200 hotels on all continents.
lesek plevac
hotel expert, commercial director and manager in the hotel industry.
Lesek has more than 16 years of experience in hotel operations. His family has a hotel tradition, he lives, sleeps, eats and breathes hotel business.
He lived in Surfers Paradise, Australia, where he became a lover of beach destinations and water sports.
simon wiesner
DIRECTOR OF OPENINGS, HEAD REVENUE MANAGER AND EXPERT IN EVERYTHING. YES IN EVERYTHING!
Simón has 10 years of experience in hospitality asset turnaround.
He knows all the vital areas of the operation to perfection, no asset is ready without his OK.
He studied in South Korea and Mexico, where he fell in love with high-endurance hiking.
camilo GONZáLEZ
ceo, REAL ESTATE DEVELOPER and infrastructure expert.
Camilo has 18 years of experience in the operation of all types of assets and real estate development focused on hospitality.
He is a traveler of business, events, high-end experiences and first-world hotel destinations.
we also have
the best team
to implement our vision
Julian Lopez
Chief Financial Officer
Experienced in financial management for hotel operations.
Norali Marulanda
Director of Operations
Extensive experience in hotel operational team management.
Rafael Ruiz
Infrastructure Director
Rafael focuses on pursuing operational excellence in all our assets.
Hector Blandon
Treasurer
Focuses on having up to date payments to both suppliers and work team.
Valentina Muñoz
Asset leader
With the ability to manage the expertise and teams of up to 5 assets at the same time.
Carolina torres
Experience Leader
Extensive experience in hotel operational team management.
Carlos Gomez
Infrastructure Coordinator
Carlos focuses on ensuring the operational maintenance of all our assets.
Marilyn
Accounting Analyst
Focuses on managing and reviewing the financial health of the assets, ensuring that everything is up to date.
Luisa Taborda
Accounting Analyst
Focuses on managing and reviewing the financial health of the assets, ensuring that everything is up to date.
Kelly Gomez
Accounting Analyst
Focuses on managing and reviewing the financial health of the assets, ensuring that everything is up to date.
Carolina Paredes
Accounting Analyst
Focuses on managing and reviewing the financial health of the assets, ensuring that everything is up to date.
Emanuel Aguirre
Director BR Academy
It is responsible for creating and managing the content of our digital university and continuing education.
Claudia Cadavid
Off-line Commercial
It focuses on B2B commercial management with agencies, companies, tour operators and corporate clients.
Erica Perez
Central Reservation Center
Provides B2C support to all our direct customers as well as groups and customers with special requirements.
Manuela Mesa
Accounting Analyst
Focuses on managing and reviewing the financial health of the assets, ensuring that everything is up to date.
Estefania Acevedo
Coordinator as
Focuses on managing and reviewing the financial health of the assets, ensuring that everything is up to date.
together with
+120
team members
in all our assets
At BlackRoom We believe that less is more and this has certainly helped us to create intelligent working methods that, by using the right technology and processes, allow us to operate efficiently without overloading projects with excessive personnel and fixed costs that reduce the profitability of all investors. Our team, formed by experts in their fields, create and manage our operation remotely and on-site, supported by the on-site personnel of each project.
Work with us
We are always looking for talented people and people who are eager to do a great job.
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