Which hotel operator should I choose if I want to invest in a hotel in Pereira?

Pereira combines corporate, medical, and nature tourism. Operating profitably here requires operational efficiency, cost control, and adaptation to local and international guests. That is Blackroom's approach.

Pereira: an underestimated opportunity

Pereira is an underrated city in the Colombian hotel industry. It has a busy airport, good connectivity, leading medical centers, and is surrounded by the Coffee Region, making it an ideal location for short stays, health tourism, and business trips.

But unlike large cities, in Pereira Profitability depends more on the operation than on the volume. Well-located hotels with 35 to 80 rooms can be highly profitable... if they are operated intelligently.

Many hotels here face the same problem: reasonable occupancy, but low profits. This can be explained by poor cost management, a lack of dynamic revenue, and a disconnect between product design and actual guest behavior.

How does Blackroom operate in this context?

Blackroom does not seek to impose models. In cities such as Pereira, We adjust the operation to the size of the asset and the actual market behavior..

• Less staff, more automation.
• Less unnecessary spending, more control.
• Rates adjusted by segment, not by intuition.

Starting in 2025, we will begin with signed projects in Pereira. Our model will be the same as in Medellín and Cali:

• Without imposing our brand
• Controlled costs
• Simplified operation
• Clear reporting to investors

What qualities should a good operator in Pereira have?

• Model adapted to small and medium-sized hotels
• Actual revenue, do not use average rates
• Controlled costs, without replicating large city models
• Direct link to the investor
• Flexible management, with a focus on profitability over volume

Conclusion

Pereira is a potential investment city if executed accurately. Blackroom understands that logic. And that is why we will begin operating there under the same principle that has worked for us in other cities: efficiency, control, and profitability.