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Co-founder of BLACKROOM and MACCA. I'm obsessed with turning good ideas into profitable hotels—built from the user's desire and the investor's logic

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Hotel sector economy

Decree 0572 of 2025: The scare that was not for hotels, but for other accommodations.

Yesterday I had a hard time sleeping. At nine o'clock at night I saw how an important part of my contacts started to send me news...

Hotel sector economyHotel and Tourism Business

Figures without context: the most common mistake when reading about tourism

Did you see the weather forecast this week? Every time I see news like that, I feel that in order to sound positive, they avoid saying what...

Tourism

"Gentrification" in Medellín: victims of change or witnesses of progress?

When arriving in Medellín becomes a sin Today, Medellín is on everyone's lips: tourists, digital nomads, investors, and, of course, critics of...

Hotel sector economyTourism

Labor reform in Colombia: the silent blow to the hotel industry

Introduction The hotel industry, by its very nature, operates non-stop, serving guests 24 hours a day, 7 days a week...

Tourism

Why does Medellín seem to settle for being a cheap destination?

Today I read a news item in El Colombiano about - "The top 10 nationalities of tourists arriving in Medellín"- and I was...

Hotel and Tourism Business

A Hit in the Press: How BlackRoom Is Redefining Hotel Management in Colombia

Introduction In the changing landscape of tourism and hospitality, one player is quietly redrawing the lines of success in the hospitality industry:...

Tourism

Colombia Shines on the World Stage: A Destination of Inclusion and Opportunities in the Hospitality Industry

Introduction In a world increasingly aware of the importance of inclusion, Colombia has positioned itself as a leader in this area...

Tourism

Colombia on the Global Tourism Map: Recognitions and Awards that Boost Hospitality Investment

Introduction: Colombia, known for its rich cultural and natural diversity, has significantly stood out in the tourism sector during 2023. This...

Hotel and Tourism Business

Opportunities in the Colombian Hotel Industry: A Look at VAT and Beyond

Introduction In Colombia's changing hotel sector, a recent Infobae news report has highlighted a drop in hotel occupancy. The unions...

Hotel and Tourism Business

The Art of Operating a Hotel in Medellín: Reflections from the Experience of Blues Suites

Introduction I am Alejandro González, co-founder of Blackroom, and today I want to share with you, through this article and the video we have...