Home Alejandro Gonzalez Uribe
Written by

Co-founder of BLACKROOM and MACCA. I'm obsessed with turning good ideas into profitable hotels—built from the user's desire and the investor's logic

19 Articles98 Comments
hotel operator Colombia Dominican Republic Peru Panama Ecuador
Hotel sector economyHotel and Tourism Business

Figures without context: the most common mistake when reading about tourism

Did you see the weather forecast this week? Every time I see news like that, I feel that in order to sound positive, they avoid saying what...

hotel operator Colombia Dominican Republic Peru Panama Ecuador
Tourism

"Gentrification" in Medellín: victims of change or witnesses of progress?

When arriving in Medellín becomes a sin Today, Medellín is on everyone's lips: tourists, digital nomads, investors, and, of course, critics of...

hotel operator Colombia Dominican Republic Peru Panama Ecuador
Hotel sector economyTourism

Labor reform in Colombia: the silent blow to the hotel industry

Introduction The hotel industry, by its very nature, operates non-stop, serving guests 24 hours a day, 7 days a week...

hotel operator Colombia Dominican Republic Peru Panama Ecuador
Tourism

Why does Medellín seem to settle for being a cheap destination?

Today I read a news item in El Colombiano about - "The top 10 nationalities of tourists arriving in Medellín"- and I was...

hotel operator Colombia Dominican Republic Peru Panama Ecuador
Hotel and Tourism Business

A Hit in the Press: How BlackRoom Is Redefining Hotel Management in Colombia

Introduction In the changing landscape of tourism and hospitality, one player is quietly redrawing the lines of success in the hospitality industry:...

hotel operator Colombia Dominican Republic Peru Panama Ecuador
Tourism

Colombia Shines on the World Stage: A Destination of Inclusion and Opportunities in the Hospitality Industry

Introduction In a world increasingly aware of the importance of inclusion, Colombia has positioned itself as a leader in this area...

hotel operator Colombia Dominican Republic Peru Panama Ecuador
Tourism

Colombia on the Global Tourism Map: Recognitions and Awards that Boost Hospitality Investment

Introduction: Colombia, known for its rich cultural and natural diversity, has significantly stood out in the tourism sector during 2023. This...

hotel operator Colombia Dominican Republic Peru Panama Ecuador
Hotel and Tourism Business

Opportunities in the Colombian Hotel Industry: A Look at VAT and Beyond

Introduction In Colombia's changing hotel sector, a recent Infobae news report has highlighted a drop in hotel occupancy. The unions...

hotel operator Colombia Dominican Republic Peru Panama Ecuador
Hotel and Tourism Business

The Art of Operating a Hotel in Medellín: Reflections from the Experience of Blues Suites

Introduction I am Alejandro González, co-founder of Blackroom, and today I want to share with you, through this article and the video we have...