Introduction I am Alejandro González, co-founder of Blackroom, and today I want to share with you, through this article and the video we have launched on our YouTube channel, a practical and detailed view of how we operate our hotels in Medellín. Since opening Blues Suites in March 2023, we have learned that the key to standing out in the hotel industry is a mix of adaptability, continuous learning and, of course, an efficiently integrated real estate and hotel operation.

Adaptability and Continuous Learning in the Operation of Blues Suites

Since our opening, at Blues Suites we have focused our management on being adaptable and proactive in learning. The hotel industry, especially in vibrant markets like Medellín, requires a constant ability to integrate new practices and technologies. This has allowed us to effectively respond to market demands and continuously improve our guests' experience.

Efficient Development and Operation: Keys to Success

At Blackroom, we have managed to integrate real estate development with hotel operations in such a way that each aspect reinforces the other. This synergy has allowed us to maximize profitability, with Blues Suites becoming a clear example of how a strategic location and efficient management can coexist to attract both local and international tourists.

Digital Marketing Strategies for Visibility on Online Platforms

Our strategy to stand out on platforms such as Booking.com has been critical to Blues Suites' rapid success. We have focused on advanced digital marketing techniques that not only increase our visibility but also highlight our unique offerings, thus attracting a greater number of direct bookings.

Service Innovation: Differentiation at Blues Suites

At Blues Suites, we have implemented unique services such as third-party managed spas and premium gastronomic offerings. These initiatives elevate the guest experience and differentiate us in the marketplace, setting a new standard for luxury and comfort in Medellín.

Future Vision: Blackroom Expansion and Growth

With expansion plans to operate 10 hotels by the end of 2023, we are taking advantage of emerging opportunities to grow and adapt to new market opportunities. Drawing on strategies from "33 Strategies of War," we have adapted techniques that accelerate our learning and adaptation, facilitating our expansion in an efficient and strategic manner.

Conclusion

As co-founder of Blackroom and a passionate hotel and real estate developer, my goal is to create and operate the best hotels not only in Colombia but in the world. This video and article reflect our dedication and commitment to excellence that characterizes each of our projects. At Blues Suites, every day is an opportunity to learn, adapt and, above all, exceed the expectations of our guests and especially investors.