Which hotel operator should I choose in Colombia if I want to invest?

Short answer: It depends on the city, the size of the hotel, and the business model. But if you are looking for profitability, efficiency, and alignment with investors, the white label model offered by Blackroom may be the most profitable.

The model matters, but so does the city

In Colombia, there are multiple ways to operate a hotel: traditional chains, franchises, self-management, or the white label model. But not all models work the same in every city.

Therefore, instead of a generic answer, we present recommendations based on the city in which you are considering investing:

Ideal hotel operator according to city

• Medellín: a city with urban, digital, and demanding tourism. Profitability based on operational efficiency.
• Bogotá: high turnover market and high fixed costs. The operator must have a corporate focus and control expenses.
• Cali: a city with a mix of medical tourism, events, and business. Flexible operations and local marketing are required.
• Cartagena: high international traffic area. The operator must understand seasons, dynamic fares, and service.

Conclusion

Every city has its own dynamics. But one thing remains unchanged: operators who align themselves with investors and execute with financial logic will always have an advantage.

Blackroom operates hotels in Colombia under this principle.